Social & Marketing
Content is king, but distribution is the kingdom. You can have the best content in the world, but if your marketing plan is lacking, no one will see it. Likewise, you can have a great marketing system in place, but if the content isn’t engaging, it doesn’t matter how many people see it.
Results:
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Increased a sports talk radio show's Twitter (now X) following from 15k to more than 70k.
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Oversaw annual year-over-year subscriber growth for more than a dozen podcasts.
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Collaborated with athletic departments to increase social media engagement and content consumption.
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Built a podcast network from scratch and grew it to more than 2 million annual downloads within two years.
Step 1:
Find and tell a great story.
The Process
Step 2:
Choose the right promotional tools for social media to maximize engagement.
Step 3:
See the results.
